Lawn Collection 2013

The inspiration for this collection comes from an array of sources both locally and internationally but the underlying influence remains a dominant use of bright bold colors and an abundance of intermixing patterns. The prints are based on floral, geometric, oriental, Turkic and Indian motifs making the collection abundantly versatile and offering something for everyone. Nargis Fakhri, is the ubiquitous face of Élan’s campaign and is representing the brand nationwide via billboards & catalogue.

The collection offers fifteen designs in two color ways each, giving our patrons maximum choice. The color palette is diverse and on trend for spring/summer 2013.

“An exquisite fusion of nature and luxury, the fifteen prints comprises of Crown Jewels, Opium Indulgence, Spice Route, Belle de Jour, Bleu de chine, Shalimar, Princess Topkapi, Gypsy Love, Persian Dreams and more” said Khadijah Shah, Creative Director at Élan.

“We are proud to announce an exciting addition to our brand in form of spring / summer lawn collection, 2013. Venturing into lawn this year was a tremendous experience for me. Our endeavors have been directed towards producing high quality products which reflects in our lawn collection” said Hussein Fazal, the CEO of Hussein Mills Limited.

The exhibition held at Palm, Emerald Marquee with an aura of a spring garden. There was a display of fifteen mannequins emblazoned in beautiful prints by Élan. The glamorous red carpet preceded the extravagant fashion presentation which featured top notch models such as Abeer, Areeba, Eqra, Maham, Mahi, Monica, Mubashira, Saba, Sana Khan, Sehrish, Sarah Khan and Sidra Sajid.

The launch event was organized by Catwalk Productions and PR handled by Catalyst PR & Marketing. The alluring evening was attended by top notch designers, fashionistas, and celebrities such as Shehla Chatoor, Mahin Hussain, Sherezad Rahimtoola, Zahir Rahimtoola, Ayesha Umer, Nadir Feroz, Maha Burney, Zurain Imam, Sanam Chaudhri, Umair Tabani, Mohsin Feroz & Ayla Raza.